Lisa Pearson, campaign conductor at Better By Bus, said:
“We are now at a vital crossroads, where real and meaningful action is the only way we can prevent the damage we’ve created, before it’s too late. This is a global issue, but by joining together as a city region, we can make a real difference.
“In this campaign we’ve used some of the world’s most loved animals – an elephant, a polar bear and an orangutan – to demonstrate that the harmful emissions produced by cars is destroying these animals’ natural habitats. These are images that we don’t see every day, which drives home the message that if we don’t start reversing the damage we’ve caused, we won’t have any elephants, polar bears or orangutans at all.
“Thankfully, with 70 per cent of our buses in the Bus Alliance powered by electric, hybrid or low emission engines, as well as the average age of buses being under seven years, swapping the car for the bus is one of the easiest ways for people to reduce their carbon footprint.”